L'Oréal Professionnel DIA Richesse Demi-Permanent Hair Color – Ammonia-Free, Glossy Finish, Gray Coverage

Key Benefits

• Rich, Deep Tones & Radiant Shine – Delivers vibrant color and luminous results.

• Blends Up to 70% Gray – Achieves a natural, seamless finish for gray hair.

• Ammonia-Free Formula – Gentle on hair and scalp for a pleasant coloring experience.

• Soft, Glossy, and Full of Life – Leaves hair feeling nourished and shiny.

Who It's For

• Ideal for first-time color users or anyone looking to enhance their natural shade.

• Perfect for those who want low-commitment color with a vibrant, natural finish.

• Suitable for anyone seeking to blend gray hairs seamlessly.

Ingredients & Formula

• Ionène G Technology – Conditions and protects the hair fiber for optimal care.

• Ammonia-Free – Provides vibrant, reflective tones without harsh chemicals.

• Nourishing Ingredients – Ensures hair is left soft, healthy, and glossy.

How to Use

1. Mix DIA Richesse with the appropriate DIAActivateur Developer (6-, 9-, or 15-Volume).

2. Apply evenly to dry hair using a brush or bottle.

3. Process for 20 minutes, rinse thoroughly, and shampoo as needed.

Additional Features

• Long-lasting, rich tones with high shine.

• Ammonia-free for a gentle coloring experience.

• Blends up to 70% gray hair for a natural, seamless finish.

• Leaves hair soft, conditioned, and glossy.

Why Choose L'Oréal Professionnel DIA Richesse?

• Perfect balance of vibrant color and a natural, luminous finish.

• Trusted by professionals for stunning, salon-quality results.

• Gentle on hair while delivering professional, long-lasting color.